If your head is too full,
it's time to think about a Management System
A good management system helps you manage workflow,
job costs, and task assignments and provides key
financial information in real-time… without
having to keep everything in your head.
By Stacey Bernier
Collision Quarterly
Summer 2002
Nowhere in North America is the consolidation
of the collision repair industry going to have
more significant impact than in British Columbia
where repair shops are currently facing significant
change in terms of its insurance claims handling
experience. For almost 30 years the Government
run Insurance Corporation of British Columbia
(ICBC) has continued to handle the administration
of claims estimates and supplements using a manual
process where ICBC viewed each claim, and an ICBC
estimator completed a hand written estimate (CL14).
This estimate was then taken by the customer to
a repair shop where, in a majority of cases, the
vehicle could only receive a final estimate after
it was disassembled by the repair shop. If there
was any hidden damage, the shop called an ICBC
Road Estimator who came to the shop and write
a hand written supplement to the original estimate.
The total process relied on ICBC’s ability
to manually view claims in real time, and since
there was no use of technology to connect shops
to the insurance company (as has been common throughout
the rest of North America since the mid-eighties)
the actual handling time, effort and cost to administer
and manage the claim and vehicle repair in British
Columbia became more and more expensive. Sensing
an opportunity to compete, private insurance companies
in recent years have become more aggressive in
marketing the optional insurance portion (additional
liability, collision and comprehensive) of policies
to consumers in British Columbia. With a growing
number of private policy holders needing repairs,
many shops in BC have already embraced the concepts
of “Preferred Supplier” and “Direct
Repair”. Many others have not.
Observing the private model in other jurisdictions
during the early nineties had already prompted
ICBC to take a look at the way it was doing business
as well. As a first step ICBC introduced it’s
“Accreditation Program” called CarShop
in 1995. This program was aimed at helping consumers
to more easily identify quality repair facilities
meeting a minimum standard of consumer focused
qualification criteria. It also had the effect
of beginning to improve ICBC’s working relationship
with the professional repair industry.
Coupled with situation specific claims now being
handled directly between the Telephone Claims
Department (TCD) Adjusters and certified shops,
repairers in BC are finally beginning to understand
what the outside world of collision repair shops
have been evolving to for over two decades. A
more efficient and effective method with which
to manage claims is to let the customer deal directly
with the repair shop as soon as possible after
coverage is verified.
This type of change brings with it, however,
a much higher degree of responsibility and participation
by the repair shop in terms of managing additional
administrative portions of the claim. A common
complaint heard recently from the industry is;
“the insurance companies expect me to do
so much more, and they continue to introduce even
more programs. I am struggling to keep up with
the changes and it is affecting my cash flow.”
This may be true, but unless you can see your
company evolving itself into more of a claims
management company, you will get caught up in
the past and lose out on the opportunities associated
with taking your company to the next level.
So Let’s Start at
the Beginning
How will estimates be handled in the future? As
an example, let’s look at how an estimate
from ICBC’s new ARIES Pen Pro system will
work.
When a shop has completed an estimate using ARIES
Pen Pro they will be able to export the content
of that estimate into the shop’s management
system and also send (upload) the actual estimate,
via the web, to ICBC. Once exported to the shop’s
management system the estimate content cannot
be imported back into Pen Pro as an estimate;
the shop will be required to go to the uploaded
ICBC ARIES file, via the web, to retrieve the
original estimate. This ensures only one version
of the estimate exists. If the shop modifies the
original estimate in ARIES Pen Pro they would
re-export the updated estimate to the shop management
system and send (upload) the modified estimate,
via the web, to ICBC.
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